The deployment of AI in public administration and organizations has the potential to revolutionize decision-making, improve efficiency, and enhance service delivery. By automating routine tasks and analyzing vast amounts of data, AI can streamline operations, reduce costs, and enable faster responses to societal challenges. Its adoption also raises critical questions about ethics, transparency, and inclusivity, as organizations must ensure AI technologies are implemented responsibly and equitably. Addressing these challenges can pave the way for more effective governance and innovation, benefiting society at large.

AI Deployment and Adoption in Public Administration and Organizations explores the transformative potential of AI in public administration and organizational settings, highlighting its role in enhancing efficiency, decision-making, and service delivery. It delves into practical applications, case studies, and frameworks that guide organizations in leveraging AI to address complex challenges and improve outcomes. Covering topics such as customer relationship management systems, machine learning, and unemployment, this book is an excellent resource for public administration professionals, organizational leaders, policymakers, researchers, technology specialists, academicians, and more.

AI is rapidly becoming a transformative force in public administration, offering new ways to enhance efficiency, transparency, and sustainability. By leveraging AI tools, governments and public institutions can optimize resource allocation, streamline services, and improve decision-making processes. This technology has the potential to reduce administrative costs, minimize environmental impacts, and foster more inclusive and responsive governance. As public sectors worldwide face increasing pressure to address complex social and environmental challenges, AI presents innovative solutions that can drive meaningful progress. The integration of AI in public administration is a critical step toward building resilient, future-ready institutions that serve communities more effectively.

AI Driven Tools for Sustainable Public Administration explores innovative AI solutions that can enhance public services, optimize resource management, and foster transparent governance. It delves into the transformative power of AI in enhancing efficiency, transparency, and sustainability in public sector operations. Covering topics such as AI adoption, natural language processing (NLP), and transportation, this book is an excellent resource for administrators, policymakers, AI practitioners, researchers, students, and more.

Connecting with the public, especially the younger generations, is challenging for brands and agencies unless they leverage new communication technologies to create engagement and foster more critical and active audiences. Consumers, often overwhelmed by messages and products, no longer need to avoid intrusive advertising. Instead, in this new advertising paradigm, they seek out brands and their advertisements to form a positive emotional connection. This intimate bond benefits both the brand and the consumer, acting as a loudspeaker for the brand's values and message. In this context, creativity and professional creatives are reaffirmed as the key differentiators for modern advertising agencies. These agencies need well-trained professionals who are not afraid to use new communication methods, including entertainment and emerging technologies like AI, which, despite being unregulated, are here to stay.

AI Impacts on Branded Entertainment and Advertising explores the scientific foundations on the use of AI and branded content, understanding it as an essential tandem for the understanding of the advertising (and social) reality. Covering topics such as non-conventional media, influencer marketing, and avatar, this book is an excellent resource for marketing directors, brand creators, communication professionals, computer developers, corporate professionals, researchers, scholars, professionals, academicians, and more.

As artificial intelligence (AI) transforms the landscape of marketing, it brings both unprecedented opportunities and complex ethical challenges. AI-driven tools enable businesses to personalize consumer engagement at higher levels, offering tailored experiences that increase customer satisfaction and drive sales. However, these advancements also raise ethical concerns regarding privacy, data usage, and the potential for manipulation. Marketers must navigate this balance between leveraging AI for business growth and ensuring they respect consumer rights, transparency, and trust. This intersection of innovation and ethics requires further exploration of how AI should be applied in consumer engagement strategies.

AI Marketing and Ethical Considerations in Consumer Engagement examines the use of AI in business marketing practices. It explores ethical issues in consumer science that might influence the successful integration of AI in organizational processes. This book covers topics such as ethics and law, data privacy, and sustainability, and is a useful resource for business owners, computer engineers, marketing professionals, academicians, researchers, and data scientists.

While the 20th century saw massive successes in terms of industrialization, much of the world’s population was excluded from the spoils of these endeavors, and often directly exploited in their achievement. Simultaneously, the environmental impact of these practices has done irreparable harm to our world. Now nearly a quarter through the 21st century, we must ensure that the same mistakes are not repeated, and that we use recent technological developments such as artificial intelligence to more evenly distribute earnings and resources while also ensuring that our environment is protected.

AI Strategies for Social Entrepreneurship and Sustainable Economic Development explores the intersection of inclusive innovation, artificial intelligence (AI) strategies, social entrepreneurship, and sustainable economic development. The book delves into how AI technologies can be leveraged to promote social inclusion, drive entrepreneurship, and foster sustainable economic growth in diverse contexts. This book contribute to the existing literature by providing insights into the potential of AI in advancing inclusive innovation and sustainable development. Offering practical strategies, case studies, and best practices, this book is an excellent resource for policymakers, researchers, practitioners, and students interested in the intersection of AI, social entrepreneurship, and economic development.

As the travel landscape evolves rapidly, propelled by technological innovations, AI emerges as a powerful force reshaping tourism practices worldwide. This book aims to explore the dynamic intersection of artificial intelligence (AI) and the travel industry, offering a comprehensive guide to harnessing AI for enriched, tailored experiences and sustainable development. This groundbreaking book illuminates how AI is revolutionizing personalized recommendations, optimizing operational efficiencies, and promoting eco-conscious practices, fostering a harmonious balance between exploration and environmental stewardship.

At its core, AI Technologies for Personalized and Sustainable Tourism seeks to provide a holistic understanding of AI's transformative potential in the hospitality sector. By delving into the latest advancements and real-world applications of AI, readers are guided through practical insights into leveraging AI to enhance traveler experiences while advancing sustainability goals. From AI-powered recommendation systems to predictive analytics and virtual assistants, each chapter offers invaluable insights into how AI can be deployed to create personalized, sustainable tourism experiences.

Emerging technologies are transforming diverse industries, enhancing efficiency and safety. Artificial intelligence (AI), in particular, can be useful for enhancing emergency response systems and developing smart cities and campuses. They can be leveraged to improve urban safety, streamline emergency management, and create sustainable smart environments. As a result, AI is an innovative solution for creating a safer future.

AI and Emerging Technologies for Emergency Response and Smart Cities provides insights into the latest technological advancements and discusses the challenges, ethical considerations, and future directions in the rapidly evolving field of urban development. Covering topics such as disaster risk management, weapon identification, and early warning systems, this book is an excellent resource for urban developers, policymakers, professionals, researchers, scholars, academicians, and more.

While artificial intelligence (AI) simulates human intelligence in machines, machine learning (ML) enables systems to learn from data without explicit programming. In marketing and supply chain management, AI and ML empower businesses to analyze consumer behavior, personalize experiences, optimize advertising strategies, forecast consumer demands, manage inventory, plan routes, and mitigate risks. Businesses can enhance efficiency, accuracy, decision-making, customer engagement, and cost-effectiveness when integrating AI and ML in marketing and supply chain operations. Further research is necessary to drive success in the dynamic marketplace.

AI and Machine Learning Applications in Supply Chains and Marketing bridges the gap between theoretical knowledge and practical application of AI and ML in marketing and supply chain management. It examines emerging technologies that can revolutionize industries by transforming business operations. This book covers topics such as data analysis, sustainable development, and blockchain, and is a useful resource for business owners, economists, marketing professionals, engineers, computer scientists, academicians, and researchers.

AI's transformative impact on finance, auditing, and investment revolutionizes the way financial systems operate, making processes more efficient, accurate, and data driven. In finance, AI automates complex tasks like risk assessment, fraud detection, and predictive analytics, allowing firms to make more informed decisions and manage risk with precision. In auditing, AI tools enhance the ability to analyze large amounts of financial data, identifying discrepancies that may have gone unnoticed, improving transparency and accountability. Investment strategies are reshaped as AI-powered algorithms optimize portfolio management, forecast market trends, and execute trades in real time, reducing human error and enabling faster decision-making. While these advancements offer incredible benefits, they also raise concerns about security, data privacy, and the potential for job displacement in traditional financial roles, which requires further exploration.

AI's Transformative Impact on Finance, Auditing, and Investment examines how AI technologies are revolutionizing these critical sectors. It examines foundational AI concepts, including machine learning, natural language processing, and their applications in risk management, fraud detection, financial forecasting, and audit automation, discussing ethics, regulatory considerations, and future trends. This book covers topics such as policymaking, data analytics, and financial technology, and is a useful resource for business owners, policymakers, economists, academicians, researchers, and data scientists.

In the contemporary business landscape, the intersection of artificial intelligence (AI), corporate social responsibility (CSR), and marketing is reshaping how organizations engage with consumers and promote their values. AI technologies are enabling companies to analyze consumer behavior, tailor marketing strategies, and measure the impact of their CSR initiatives. This integration allows businesses to enhance their brand image while demonstrating commitment to social and environmental issues, building deeper connections with customers who prioritize ethical practices. As organizations navigate this evolving terrain, leveraging AI to drive CSR efforts becomes essential for building trust, enhancing reputation, and achieving sustainable growth in a socially conscious market.

AI, Corporate Social Responsibility, and Marketing in Modern Organizations explores the integration of intelligent technology, CSR, and marketing in today’s organizations and businesses. The effects of these practices are examined, along with solutions for improved consumer marketing, communication across sectors, and internal management. This book covers topics such as automation technology, hotel management, and market intelligence, and is a useful resource for computer engineers, business owners, entrepreneurs, marketers, academicians, and researchers.

Artificial intelligence (AI) has become a transformative influence in the domains of economics and business administration, fundamentally altering the operational strategies and decision-making processes of organizations. AI models can be harnessed to scrutinize market trends, consumer behavior, and macroeconomic indicators, assisting policymakers, investors, and corporations in making well-informed decisions. In business administration, AI assumes a critical function in the optimization of operations and the enhancement of productivity. AI algorithms can streamline the management of supply chains, regulate inventory, and predict demand, culminating in cost reductions and heightened customer contentment. The integration of AI in economics and business management also gives rise to ethical dilemmas, privacy issues, and potential biases, necessitating further research into equitable and responsible AI applications.

AI, Economic Perspectives, and Firm Business Management explores the integration of AI technology into economics and business management and operations. It examines the challenges associated with AI, including ethics, bias, and data privacy, and offers solutions for effective intelligent technology usage. This book covers topics such as artificial intelligence, cryptocurrency, and market activity, and is a useful resource for business owners, economists, computer engineers, academicians, data scientists, and researchers.

In an era dominated by rapid advancements in business and technology, the transformative force of artificial intelligence (AI) has taken center stage, reshaped industries and driving innovation. However, navigating the complexities of integrating AI with open innovation for sustainable business growth presents a formidable challenge. As businesses grapple with this intricate intersection, ethical concerns, collaborative platforms, and the need for socially responsible AI solutions become paramount.

AI-Based Open Innovation for Sustainable Business emerges as a comprehensive solution to this pressing challenge. The book delves into the theoretical foundations of AI and open innovation while grounding concepts in case-based studies. By addressing ethical considerations associated with AI and providing insights into practical implementation, the book equips scholars, researchers, and policymakers with the knowledge needed to foster sustainable business practices through open innovation.

The relationship between artificial intelligence (AI) and business model innovation has been widely studied in various academic contexts. These studies range from specific process development analyses to broad industry transformation analyses, with innovative products transforming markets over time. Many businesses are concerned with AI’s role in automating activities, product and service customization, and AI’s impact on economies. By embracing AI, organizations can transform their business models to be more agile, scalable, and competitive, positioning themselves for success in a digital economy. As AI advances, further research is necessary to revolutionize business strategies and drive success.

AI-Driven Business Model Innovation explores the integration of AI in business and organizational practices. This technology is explored as a means of innovation in various business sectors, including human resources, customer service, and organizational management. This book covers topics such as business intelligence, digital technology, and artificial intelligence, and is a useful resource for business owners, policymakers, computer engineers, researchers, and academicians.

Technology’s rapid advancement has revolutionized how organizations gather, analyze, and utilize data. In this dynamic landscape, integrating artificial intelligence (AI) into business intelligence (BI) systems has emerged as a critical factor for driving informed decision-making and maintaining competitive advantage. This integration allows business to respond quickly to market changes, personalize customer experiences, and optimize operations with greater precision. As AI-driven BI tools continue to evolve, they empower organizations to harness vast amounts of data more effectively, making strategic decisions that are both timely and data-driven, thereby securing their position in an increasingly competitive marketplace.

AI-Powered Business Intelligence for Modern Organizations provides a comprehensive overview of this transformative intersection, addressing the diverse challenges, opportunities, and future trends in this field. By exploring the integration of AI into BI systems, the text delves into how advanced analytics, machine learning, and automation are reshaping the way businesses operate. Covering topics such as augmented analytics, decision-making, and sustainability metrics, this book is an excellent resource for business leaders and executives, data scientists and analysts, IT and technology managers, academicians, researchers, graduate and postgraduate students, consultants, industry experts, and more.

The integration of artificial intelligence into leadership practices is revolutionizing how organizations operate in the digital age. By leveraging AI, leaders can make data-driven decisions, predict market trends, and personalize employee experiences, fostering innovation and efficiency. This transformation empowers organizations to navigate complex challenges, streamline operations, and maintain a competitive edge in rapidly evolving industries. However, the adoption of AI also raises important ethical considerations and requires leaders to balance technological advancements with human-centered values to build trust and inclusivity. This shift reshapes traditional leadership paradigms, emphasizing adaptability, strategic thinking, and collaboration between humans and AI systems.

AI-Powered Leadership: Transforming Organizations in the Digital Age explores how AI is reshaping leadership by providing tools for data-driven decision-making, enhancing organizational efficiency, and fostering innovation in the digital age. It offers insights into balancing technological advancements with ethical leadership practices, equipping readers to navigate the complexities of AI-powered organizational transformation. Covering topics such as agile project management, employee wellness, and workplace bullying, this book is an excellent resource for organizational leaders, executives, managers, HR professionals, business strategists, students, researchers, and more.

In an era defined by rapid technological advancement and shifting societal expectations, businesses must evolve on multiple fronts to remain competitive and relevant. The integration of digital, cultural, and strategic transformation enables organizations to innovate, foster resilience, and respond effectively to market demands. By embracing this comprehensive approach, companies can drive long-term growth while promoting sustainability and social responsibility. This multifaceted transformation not only enhances operational efficiency and employee engagement but also strengthens stakeholder trust and positions businesses to thrive in an increasingly complex global landscape. Such forward-thinking strategies contribute to more adaptive, purpose-driven, and future-ready enterprises.

Achieving Business Excellence Through Triple Transformation provides a structured and actionable framework that integrates digital, cultural, and strategic transformations as a pathway to sustained business excellence. It presents a comprehensive approach that ties together three critical domains, each of which is often treated in isolation. Covering topics such as business performance, organizational development, and social entrepreneurship, this book is an excellent resource for business leaders, entrepreneurs, researchers, academicians, and more.

Harnessing artificial intelligence (AI) for sustainability offers transformative opportunities to address critical environmental, economic, and social challenges. By fostering interdisciplinary collaboration across fields like computer science, environmental science, and urban planning, AI enables innovative solutions that drive progress in areas such as energy efficiency, sustainable agriculture, and urban development. This cross-pollination of ideas not only accelerates advancements but also ensures a holistic approach to tackling complex global issues. Leveraging AI in these domains has the potential to create a more sustainable and equitable future for society.

Achieving Sustainability in Multi-Industry Settings With AI explores how AI can be applied across diverse industries to drive sustainable solutions and address environmental, economic, and social challenges. By showcasing innovative applications, case studies, and strategies, it highlights the transformative potential of AI in promoting sustainability across sectors. Covering topics such as consumer protection, energy distribution, and smart cities, this book is an excellent resource for computer scientists, computer engineers, urban planners, sustainability professionals, government officials, policymakers, researchers, professionals, scholars, academicians, and more.

The tourism industry faces various challenges, including environmental concerns and the rapid emergence of new technologies. To remain competitive, tourism companies must adapt, innovate, and anticipate future market needs. As consumers become more aware of social and environmental issues, tourism trends like ecotourism and indigenous tourism are gaining traction. Technology also plays a pivotal role, enhancing personalization and service delivery through innovations like AI and robotics. Additionally, the rise of online platforms and social media influencers has transformed how people plan and experience travel, highlighting the need for further research into these evolving dynamics.

Adapting to Evolving Consumer Experiences in Hospitality and Tourism offers a comprehensive blend of theoretical insights and empirical research. It delves into sustainable practices, customer experiences, co-creation dynamics, technology-driven tourism encounters, and emerging paradigms in digital marketing. Covering topics such as artificial intelligence (AI), influencer marketing, and virtual tourism, this book is an excellent resource for professionals, graduate and postgraduate students, and researchers in the tourism and hospitality industry.

In the urgent quest to combat climate change, countries worldwide are increasingly turning to green economy approaches to meet their environmental goals. With the 2030 Sustainable Development Goals (SDGs) looming closer, the race to implement adaptive strategies and sustainable policies has intensified. As nations grapple with the challenges exacerbated by the post-COVID-19 era, identifying and adopting effective green practices has become more crucial than ever. This period underscores the need for innovative, alternative sustainable policies that can drive societies toward a greener future.

Adaptive Strategies for Green Economy and Sustainability Policies offers valuable insights into the practical and theoretical aspects of green economy and sustainability policies, serving as a crucial resource for academics, researchers, and professionals. It explores a range of topics related to green practices and adaptive strategies, equipping readers with knowledge on successful approaches and policies. By presenting exemplary practices and detailed analyses, the book provides a comprehensive guide to understanding and implementing green economic strategies essential for long-term sustainable development.

The hospitality industry is a cornerstone of global commerce, facilitating business relationships, conferences, events, and the exchange of ideas. However, in recent years, the B2B hospitality sector has faced unprecedented challenges that have altered the way businesses operate within this space. From the impact of the COVID-19 pandemic on travel and in-person meetings to the rise of virtual and hybrid event formats, companies in this sector have had to adapt quickly. Technological advancements, changing customer expectations, and a focus on sustainability influence how hospitality businesses engage with their B2B clients. As the industry evolves, further research into new strategies and innovations are required to meet the shifting demands and ensure the continued growth of business interactions within the hospitality sector.

Addressing Contemporary Challenges in the B2B Hospitality Sector examines contemporary challenges in rapid adoption of technology, changing client expectations, sustainability pressures, and workforce issues. It offers actionable strategies for industry leaders to thrive in this evolving landscape. This book covers topics such as global business, value creation, and sustainability, and is a useful resource for business owners, computer engineers, data scientists, security professionals, academicians, and researchers.

Through a strategic alignment of organizational culture, policies, and practices, businesses can cultivate an environment conducive to enhance stakeholder satisfaction and employee wellbeing. Despite the increasing awareness from different stakeholders, many businesses have continued to engage in unethical behaviors and practices that have resulted in corporate scandals, legal problems, boycotts, negative social media campaigns and damaging images and reputational damage. With the negative impacts of unethical work climates becoming more evident, businesses are under pressure to adopt practices and processes that are more ethically friendly. This shift towards ethics and morals not only benefits the employees but also presents several prospects for businesses to become more trustworthy and reputable.

Advances in Ethical Work Climate and Employee Well-Being discusses strategies, and best practices for promoting ethical work climate and employee wellbeing by businesses globally. It examines the importance of business management processes and practices in promoting ethical organizations that tend to help businesses achieve the trust of their employees and integrity among other stakeholders. Covering topics such as virtual leadership, social responsibility, and micro-wellness interventions, this book is an excellent resource for business leaders, business managers, consultants, advisors, professionals, researchers, scholars, academicians, and more.

The tourism industry is rapidly evolving, driven by technological advancements and the increasing demand for personalized, immersive experiences. However, many businesses need help to effectively harness the power of data analytics and artificial intelligence (AI) to meet these evolving demands. The need for more understanding and expertise in utilizing AI-driven data analytics poses a significant challenge for professionals in the tourism sector, hindering their ability to drive operational efficiency and enhance decision-making.

Advancing Smart Tourism Through Analytics provides a revolutionary solution to this pressing challenge. By offering a comprehensive guide that bridges the gap between data analytics, smart tourism, and AI, this book empowers scholars, practitioners, and researchers to unlock the full potential of AI in the tourism industry. With a focus on theoretical foundations and practical implementations, this book equips readers with the skills and knowledge to effectively integrate AI-driven data analytics into their business strategies.

As businesses navigate the rapidly evolving digital landscape, they face the challenge of proactively staying ahead of the curve in their marketing strategies. Consumers today are more tech-savvy than ever and demand personalized experiences, making it imperative for businesses to leverage the latest marketing strategies and technologies to capture their attention. The lack of integration between marketing and technology often hinders businesses from maximizing their marketing efforts and achieving their desired outcomes.

Advancing the Marketing Technology (MarTech) Revolution provides a comprehensive roadmap for businesses to embrace and leverage MarTech effectively. This book dives deep into the world of MarTech tools, platforms, and strategies, offering practical insights for businesses to thrive in the digital age. From automation and artificial intelligence to data analytics and personalized experiences, this book showcases how integrating marketing and technology can reshape marketing strategies and drive business growth.

Algorithmic training, future markets, and big data are at the forefront of the digitalization revolution in finance, driving innovation and reshaping the industry’s landscape. The integration of algorithms in financial decision-making enables faster, accurate predictions and automated processes, optimizing trading strategies and risk management. As financial markets evolve, future-oriented technologies, including artificial intelligence and machine learning, offer new areas for growth, with algorithms refining their effectiveness in response to real-time data. Big data provides vast amounts of information that can be analyzed to identify trends, enhance customer experiences, and inform investment strategies. Together, these elements transform finance into a more agile, data-driven system, increasing digitalization and creating new opportunities for growth, efficiency, and innovation.

Algorithmic Training, Future Markets, and Big Data for Finance Digitalization explores the most current and transformative trends in the world of digital finance, from digital currencies to blockchain, fintech, financial inclusion and artificial intelligence. It offers a comprehensive analysis of how technology is revolutionizing financial services, products, and access for individuals and institutions alike. This book covers topics such as data science, financial technology, and machine learning, and is a useful resource for business owners, computer engineers, entrepreneurs, economists, finance professionals, academicians, and researchers.

Analyzing the impact of BRICS+ nations' trade policies on global economies offers valuable insights into the shifting dynamics of international trade and economic power. As the original BRICS group (Brazil, Russia, India, China, and South Africa) expands to include additional emerging economies, their influence on global markets continues to grow. These nations have implemented trade policies that challenge traditional economic structures and offer new opportunities for growth. Understanding the strategies and initiatives of BRICS+ nations, such as trade liberalization, regional integration, and investments in infrastructure, is crucial for assessing how their policies affect global trade flows, supply chains, and geopolitical relationships. Further analysis may provide a clearer picture of how these policies shape the global economic landscape and offer both risks and rewards for developed and developing countries alike.

Analyzing the Impact of BRICS+ Nations' Trade Policies on Global Economies delves into the complex dynamics of currency policies among the BRICS+ nations and their impact on trade and economic integration. It examines how differences in monetary policies, exchange rate regimes, and economic priorities among these nations can create challenges and opportunities for both intra-BRICS trade and global economic integration. This book covers topics such as income inequality, geopolitics, and global business, and is a useful resource for economists, business owners, policy makers, government officials, academicians, and researchers.

As data becomes the foundation of modern economies and international trade continues to impact the interconnected globe, it is essential to investigate how big data affects trade dynamics, policy formation, supply chain optimization, and market intelligence. By leveraging data analytics, organizations can gain insights into consumer behavior, predict market trends, and optimize cross-border transactions. This strategic use of big data not only strengthens global trade but also fosters resilience in supply chains, enabling quicker adaptation to economic shifts and disruptions.

Analyzing the Nexus of Big Data and International Trade investigates the mutually beneficial relationship between data analytics and global businesses, highlighting the transformational possibilities inherent in their convergence. It navigates the complexity of data-driven trade to chart a road for a more affluent and sustainable global future. Covering topics such as behavioral biases, environmental sustainability, and trade finance, this book is an excellent resource for policymakers, trade professionals, executives, academicians, researchers, graduate and postgraduate students, and more.

The implementation of waste-to-energy innovations is a shining example of advancement in sustainable tourism, characterized by the intertwining of environmental consciousness and hospitality. Through this transformational approach, businesses not only reduce their adverse effects on the environment by utilizing the potential of waste materials to generate energy, but they also open the way for a more sustainable and efficient operation model. Throughout history, managing this garbage has presented considerable issues, resulting in damage to the environment and the depletion of resources in several essential tourist destinations. These innovations seek to remedy this challenge.

Application of Waste-to-Energy Innovations in Tourism offers a complete overview of waste-to-energy technologies that can be used in tourism facilities. It further assesses the environmental, economic, and social repercussions of implementing these technologies within the context of tourism facilities. Covering topics such as circular waste management, sustainability, and tourist experiences, this book is an excellent resource for industry professionals, policymakers, researchers, academicians, investors, non-governmental organizations, graduate and postgraduate students, educators, and more.

In today’s rapidly evolving professional landscape, career transitions and entrepreneurship have become essential drivers of personal and economic success. The ability to adapt to new roles and industries, coupled with an entrepreneurial spirit of innovation and self-direction, shapes not only individual career paths but also the broader economic climate. As technological advancements and global shifts disrupt traditional industries, professionals must embrace flexibility and lifelong learning to thrive. Mastering these dynamics is crucial for transforming challenges into opportunities and fostering sustained growth and innovation.

Applications of Career Transitions and Entrepreneurship explores the factors driving career changes, the principles of entrepreneurship, and the synergy between them, providing ethical frameworks, strategies, and best practices for managing transitions and fostering innovation. Designed for HR professionals, researchers, policymakers, and technology developers, it fills a gap in existing literature by addressing the ethical dimensions and practical implications of career dynamics and entrepreneurial endeavors. Whether the goal is to pivot a career, launch a new venture, or develop policies for a resilient workforce, this publication equips readers with the knowledge and tools necessary to navigate career journeys with confidence and purpose.

In today's competitive business environment, retaining top talent is essential for organizational success, and employee experience plays a key role in this process. Data-driven strategies enable companies to create a motivating and supportive work environment, leading to increased engagement, productivity, and retention. By measuring and improving the employee experience, organizations can adapt to the evolving needs of their workforce, strengthen their culture, and foster positive leadership that prioritizes employee well-being. These practices not only enhance individual satisfaction but also contribute to the overall success and sustainability of the organization.

Approaching Employee Experience Management With Data Science explores the concept of employee experience management, offering a comprehensive overview of its role in improving organizational outcomes. It provides valuable insights, innovative methods, and practical strategies for HR professionals and leaders to enhance employee experience, with a focus on talent acquisition, retention, and overall business success. Covering topics such as artificial intelligence (AI), employer branding, and talent management, this book is an excellent resource for HR professionals, organizational leaders, business executives, researchers, academicians, and more.

The revolution of artificial intelligence (AI) impacts various business sectors, including accounting and finance. Machine intelligence is on the rise in human interaction, as novel technologies automate tasks and enhance human capabilities at an increasingly rapid rate. While AI has the potential to assist in the identification and management of risks, such as in financial risk measurement, analysis, and management, the disruptive nature of these emerging technologies introduces new and complex scenarios. Utilizing these technologies to facilitate decision-making processes could result in biased, inequitable, and unreliable decisions, giving rise to concerns regarding data, privacy, and security. Further research is necessary to understand the implications of AI in financial practices.

Artificial Intelligence for Financial Risk Management and Analysis delves into the most recent advancements in AI technologies that facilitate risk analysis and decision-making. It examines the potential risks these technologies pose to individuals, businesses, and establishments. Covering topics such as firm management, automation, and long short-term memory (LSTM) networks, this book is an excellent resource for financial advisors, banking professionals, computer scientists, professionals, researchers, academicians, and more.

Artificial intelligence (AI) plays a transformative role in advancing peace, justice, and strong institutions by providing innovative solutions to complex societal challenges. In areas like conflict resolution, legal systems, and governance, AI enhances decision-making, improves efficiency, and increases transparency. AI-powered tools assist in monitoring human rights abuses, predicting conflict zones, and ensuring fair and unbiased legal processes through automated analysis of case law. It can help strengthen institutions by improving public service delivery, combating corruption, and fostering greater civic participation. As nations strive to meet the United Nations' Sustainable Development Goal (SDG) 16, further research into AI's ability becomes key to building just, peaceful, and inclusive societies.

Artificial Intelligence in Peace, Justice, and Strong Institutions explores the intersection between AI and sustainable development goals, examining how new technologies may help address challenges in governance and law. It applies a human rights perspective to AI for fair, balanced, resilient, and peaceful sustainable societies. This book covers topics such as e-commerce, gender equality, and judicial systems, and is a useful resource for business owners, government professionals, policymakers, sociologists, academicians, and researchers.

The integration of Artificial Intelligence (AI) and the Internet of Things (IoT), known as the Artificial Intelligence of Things (AIoT), is transforming service industries by enabling real-time data analysis, automation, and personalized consumer experiences. In retail, AIoT enhances customer engagement, optimizes supply chains, and improves demand forecasting, leading to greater efficiency and competitiveness. Beyond retail, AIoT is driving innovation in smart services, public administration, and urban planning, contributing to the development of sustainable smart cities. However, its implementation raises challenges such as data privacy, organizational adaptability, and the need for regulatory frameworks. As AIoT continues to evolve, its impact on business models, consumer behavior, and service efficiency will shape the future of global industries.

Artificial Intelligence of Things (AIoT) for Retail and Services Management expands the knowledge and empirical research about the fusion of AI and IoT, in the context of retail and services management in both public and private sectors. It explores how organizations can employ AIoT to optimize their processes, increase customer and user satisfaction, and ensure innovation by taking advantage of the opportunities offered by the fusion of these technologies. Covering topics such as augmented reality (AR), green computing, and supply chain management, this book is an excellent resource for academicians, researchers, students, practitioners, and more.

As fiscal policies become increasingly central to driving sustainable development, the need for innovative tax reforms is more urgent than ever. Taxation policies play a pivotal role in shaping economies, driving sustainable development, and addressing societal inequities. In the face of global challenges, tax systems must adapt to promote growth, ensure fairness, and respond to the socio-economic needs of diverse populations.

Assessing Policy Landscapes in Taxation Dynamics offers an in-depth exploration of taxation strategies, illuminating how they can shape a more sustainable and inclusive future. The chapters delve into various dimensions of tax policy from multiple international perspectives, providing invaluable insights into the evolving landscapes of taxation worldwide. Designed with policymakers and academics in mind, this book examines essential tax reform possibilities and essential considerations to ensure a deep understanding of the dynamic relationship between taxation policies and social growth.

With traditional media forms merging with emerging digital platforms, researchers and scholars face the daunting task of untangling the complex interplay between media consumption, cultural identities, and societal norms. Navigating this intricate terrain can be challenging, especially given the need for a cohesive research agenda.

Audience Sociology and Consumer Behavior in the Film Industry offers a comprehensive and timely solution to address these challenges. This book critically examines existing research paradigms and proposes a fresh agenda for audience sociology, providing a roadmap for scholars and students. The book also explores the historical foundations of audience research and the transformative impact of cinema, television, and new media on cultural, sociological, and ethnic structures.

Ad fraud undermines the integrity and effectiveness of the digital advertising industry, causing significant financial losses and eroding trust among advertisers, publishers, and consumers. As digital advertising continues to grow, combating fraudulent activities such as fake clicks, impressions, and conversions becomes crucial to ensuring transparency and fairness. Addressing this issue not only protects investments but also strengthens confidence in online advertising systems, fostering a more reliable and equitable digital economy. Solutions to ad fraud are essential for maintaining the credibility and sustainability of this vital marketing medium in a rapidly evolving digital landscape.

Avoiding Ad Fraud and Supporting Brand Safety: Programmatic Advertising Solutions provides readers with a comprehensive understanding about digital marketing fraud. It illuminates the programmatic advertising ecosystem, how it operates, and how ad fraudsters make money. Covering topics such as artificial intelligence, business ethics, and programmatic advertising, this book is an excellent resource for academicians, graduate and postgraduate students, marketers, policymakers, business leaders, and more.

Mountain tourism has grown, attracting adventure tourists, vacationers, and nature enthusiasts. However, this rise in popularity comes with complex challenges, including cultural heritage preservation, environmental integrity of mountain regions, and tourism accommodations. Balancing these three elements requires a delicate approach that considers the long-term sustainability of the region. While tourism brings economic benefits and promotes cultural exchange, unchecked growth can lead to environmental degradation, overcrowding, and the erosion of local traditions. This balance requires thoughtful planning, collaboration, and the implementation of sustainable practices.

Balancing Mountain Tourism, Cultural Heritage, and Environmental Stability explores the convergence of mountain tourism and environmental stability. It examines how mountain destinations can thrive without sacrificing the qualities that make them unique and valuable. This book covers topics such as ecology, ecotourism, and sustainability, and is a useful resource for tourism professionals, business owners, ecologists, academicians, researchers, and environmental scientists.

Given the stress of interacting with healthcare systems, be it a result of fear, expense, or confusion, individuals may make decisions that are not in their best interest. There exists an intricate interplay between behavioral economics, neuro economics, health, and healthcare. Until recently, an examination of these interconnected factors has been nonexistent, even though understanding them is vital for proper healthcare administration and top-level patient care.

Behavioral Economics and Neuroeconomics of Health and Healthcare explores the underlying psychological and neurological factors that influence individual choices related to health and healthcare. Drawing from a rich pool of research, the book provides a comprehensive understanding of how cognitive biases, emotional factors, and social influences contribute to health-related decisions and outcomes. Not only does the book detail these psychological and neurological drivers of behavior, but it features effective interventions to improve health outcomes and offer practical implications for healthcare practitioners and policymakers.

When enhanced by artificial intelligence (AI), behavioral finance can be used to identify trends harmful to sustainability. AI allows for the analysis of massive volumes of data to detect behaviors and financial decisions contrary to sustainability principles. The integration of behavioral finance principles and artificial intelligence (AI) tools support economic, social, and environmental sustainability.

Behavioral Finance and AI Tools for Sustainability explores how machine learning algorithms, sentiment analysis, and other technological tools can be used to positively influence financial behaviors and encourage responsible investment practices. It delves into the detection of market anomalies and the evaluation of their long-term impact on sustainability goals, highlighting strategies to address these distortions. Covering topics such as cognitive biases, financial literacy, and global regulation, this book is an excellent resource for financial analysts, portfolio managers, investment advisors, regulators, policymakers, professionals, researchers, scholars, academicians, and more.

In the evolving digital era, the fusion of physical and digital brand experiences—known as phygitalization—has become essential for brand relevance and success. As consumers increasingly expect seamless, meaningful interactions across both online and offline spaces, brands must strategically balance digital innovation with emotional authenticity. Effective brand management today involves not only delivering quality and efficiency but also creating culturally resonant, personalized experiences that inspire loyalty and action. This shift transforms branding from a corporate asset into a cultural symbol, deeply embedded in the identity and values of the communities it serves. This ability to master this synergy defines a brand’s competitive edge in the 21st century.

Brand Creation and Management in the Phygital Era discusses in depth how to create and manage brands in physical and digital environments, taking into consideration the complexities and opportunities of phygitalization. It offers practical strategies, research insights, and neuro-branding techniques to build emotionally resonant and culturally relevant brands in a hybrid world. Covering topics such as brand credibility, influencer marketing, and virtual reality (VR), this book is an excellent resource for entrepreneurs, marketers, managers, students, educators, business leaders, researchers, academicians, and more.

As the gap between scholarly research and practical application persists, human resource development (HRD) professionals need help effectively integrate theory into practice. Despite efforts to bridge this chasm, barriers such as limited dissemination channels and disconnected research methodologies continue to impede progress. Bridging Gaps in Human Resource Development Through Scholar-Practitioners offers a comprehensive solution to this pressing issue.

Focusing on HRD scholars, practitioners, and professionals, this book provides invaluable insights and strategies to overcome the barriers hindering the integration of theory and practice. It meticulously explores collaborative knowledge creation, practical research projects, and innovative dissemination methods to offer actionable steps for aligning research with real-world applications. By addressing the fundamental questions of why the chasm exists, who can bridge it, and how to effectively close it, this book serves as a roadmap for organizations seeking to enhance their HRD practices.

Innovative technologies, from renewable energy solutions to artificial intelligence (AI) and blockchain, can be harnessed to address global sustainability challenges. Technology can play a role in achieving the United Nations’ sustainable development goals (SDGs). These technological advancements also have geopolitical ramifications, including shifts in power dynamics, resource distribution, and international collaborations and conflicts. There are many ethical considerations that must be addressed in relation to the impact of geopolitical tensions on global sustainability efforts and the implementation of technology in diverse socio-political contexts.

Bridging Technology and Development for Sustainable Innovation and Geopolitical Dynamics studies the evolving relationship between sustainable development, new technologies, and shifting geopolitics of the 21st century. It is structured to provide a multifaceted analysis, combining theoretical frameworks with empirical case studies. Covering topics such as equitable development, international trade wars, and technological risks, this book is an excellent resource for government officials, policymakers, industry professionals, activists, professionals, researchers, academicians, and more.

As business technology advances, global competition results in shifting consumer expectations. Businesses with effective knowledge management have become essential for organizations seeking to thrive. Modern business environments are complex, requiring leaders and teams to navigate data, insights, and strategies. As businesses confront challenges like market volatility, regulatory changes, and the need for sustainable practices, cultivating an understanding of industry dynamics, emerging trends, and innovative practices is pivotal. Further research into the intersectionality of business essentials with emerging technologies, socio-economic factors, and environmental sustainability may foster interdisciplinary collaboration and innovation.

Building Business Knowledge for Complex Modern Business Environments explores essential components necessary for navigating contemporary business landscapes. It delves into crucial aspects such as strategic planning, financial management, technological integration, marketing strategies, and sustainable practices through detailed analysis and practical examples for business success. This book covers topics such as management science, digital technology, and entrepreneurship, and is a useful resource for business owners, managers, administrators, data scientists, computer engineers, academicians, and researchers.

The gender binary presents an interesting paradox for leaders and raises the question for organizations on how to forge new paths and confront gender-based stereotypes in leadership. Many leaders outside of the gender binary remain absent from critical research and leadership studies. Challenging beliefs about leadership may allow organizations to break through the gender binary and embrace gender-fluid leadership styles. Societal expectations and stereotypes influence the journeys of all gender identities across professions. A broader understanding of the complexities surrounding gender and leadership is necessary to foster dialogue and insights for organizations seeking a more inclusive and equitable leadership landscape.

Building Inclusive Leadership Beyond the Gender Binary explores how the gender binary impacts leadership and provides insight into first-person narratives and experiences of leaders that identify as gender fluid, non-binary, queer, or trans. These perspectives contribute to a broader understanding of the complexities surrounding gender and leadership, fostering dialogue and insights for readers seeking a more inclusive and equitable leadership landscape. This book covers topics such as gender equity, sexual identity, and organizational culture, and is a useful resource for administrators, education professionals, academicians, researchers, business owners, sociologists, and psychologists.

In today’s evolving world, sustainable solutions have become an urgent need. As organizations face pressing environmental challenges, the decisions made will shape the future of our planet. Individuals, organizations, and governments must continue to navigate complex sustainability issues. By honing key decision-making competencies like systems thinking, long-term planning, and ethical responsibility, organizations can foster a collective shift toward greener practices. This approach addresses environmental concerns while empowering decision-makers to make impactful changes, ensuring a healthier, more resilient future for generations to come.

Building a Green Future Through Essential Decision-Making Competencies explores the key decision-making skills required to address complex environmental challenges, focusing on strategies like systems thinking, risk assessment, and stakeholder collaboration. It examines how these competencies can be applied across various sectors to promote sustainable practices, mitigate environmental impact, and guide the transition toward a more eco-conscious society. This book covers topics such as human rights, sustainable development, and traffic monitoring, and is a useful resource for business owners, economists, academicians, researchers, and scientists.

Business sustainability practices have become pivotal due to the growth of digital technology and human-centered innovation in society 5.0. Society 5.0 aims to seamlessly integrate technological advancements with societal needs, promoting a balance between economic growth, environmental sustainability, and social well-being. Embracing sustainable practices is essential for companies to meet regulatory and consumer expectations while driving innovation and securing a competitive advantage. Further research is necessary to ensure businesses embrace society 5.0 for environmentally friendly plans and programs.

Business Sustainability Practices in Society 5.0 offers solutions for sustainable development in organizational processes as a part of society 5.0. It explores the positive effects of sustainability on economic growth, social well-being, and environmental preservation. This book covers topics such as artificial intelligence, risk management, and sustainable development, and is a useful resource for business owners, entrepreneurs, human resource managers, data scientists, academicians, and researchers.

Technology drives transformative changes in business operations and sustainable development. Integrating technology into businesses has economic implications, given that different technologies have the potential to give businesses a competitive edge. They can be leveraged to inform business considerations and increase the effectiveness of their decision-making processes. Therefore, the adoption of technology in business decisions has significant implications for the future of marketing and the development of customer-centric strategies.

Business Technology Strategies for Decision Making and Competitive Advantage discusses the implications of adopting technology for enhancing business decisions on operational efficiency, accuracy, and sustainable practices. It highlights how different technologies, including artificial intelligence (AI), blockchain, and predictive analytics, can predict complex market dynamics and consumer behavior. Covering topics such as human capital, financial advisory, and communication practices, this book is an excellent resource for business owners, data scientists, educators, researchers, academicians, and more.

In a world where technology evolves rapidly, traditional business models face unprecedented challenges. Companies must adapt to the accelerating pace of innovation, which demands agile strategies and the integration of new technologies to remain competitive. The rise of digital platforms, automation, and data analytics has shifted market dynamics, compelling businesses to rethink their operations, customer engagement strategies, and value propositions. To thrive, organizations must embrace digital transformation, invest in cutting-edge technologies, and foster a culture of continuous learning and adaptation.

Business Transformation in the Era of Digital Disruption offers insights on core concepts and innovative technological solutions driving e-business transformation. It provides actionable strategies for thriving amidst digital upheaval and addresses ethical and legal considerations in e-business transformation. Covering topics such as business processes, gig economy, and sustainable development, this book is an excellent resource for executives, entrepreneurs, consultants, academicians, researchers, educators, and more.

In today’s fast-paced job market, employability skills are essential for individuals to adapt, thrive, and contribute effectively in any professional setting. Employers prioritize candidates with a balance of technical expertise and soft skills, such as communication, problem-solving, and teamwork, which are critical for long-term success. Developing these skills not only enhances career prospects but also empowers individuals to navigate workplace challenges and build meaningful professional relationships. By fostering these competencies, society benefits from a more adaptable and resilient workforce capable of driving innovation and growth.

Career Coaching and Employability Skills Acquisition examines the challenges of the modern job market and how individuals can acquire the necessary skills to excel in their chosen careers. It provides practical insights and strategies on enhancing employability skills. Covering topics such as career development, lifelong learning, and youth experience, this book is an excellent resource for academicians, researchers, business leaders, economists, and more.

Hazards are a significant concern to businesses, including handling heavy or biomedical materials and machine operation. Innovations in occupational health and safety may prevent injuries and accidents and increase the physical health of the employees. Artificial intelligence (AI) tools may increase workplace safety by offering real-time monitoring technologies and safety hazard prediction. Consequently, costs associated with incidents may be decreased and working conditions may improve, enhancing the well-being of employees.

Cases on AI Innovations in Occupational Health and Safety explores applications of intelligent technology in the field of occupational health and safety. It provides real-life examples on how risk management and hazard prevention have been reshaped by AI and machine learning technologies. Covering topics such as bio-risk management, long short-term memory (LSTM), and urban informal vendors, this book is an excellent resource for safety policymakers, technology innovators, consultants, safety practitioners, business managers, professionals, researchers, academicians, and more.

In today's dynamic landscape of global entrepreneurship, understanding the intricacies of China's burgeoning startup ecosystem poses a significant challenge for scholars and business enthusiasts alike. The Chinese market continues to produce an increasing number of unicorn companies, which are companies that are privately owned and valued at over one billion US dollars. There is now a pressing need to dissect their growth trajectories, financial strategies, and leadership dynamics. However, accessing credible and comprehensive insights into these companies' journeys still needs to be discovered, hindering academic inquiry and practical business discussions.

Cases on Chinese Unicorns and the Development of Startups emerges as a beacon of clarity amidst this complexity. Through a meticulously curated collection of case studies, this book offers a solution to the problem of understanding China's startup landscape. Each case study thoroughly explores a different Chinese unicorn, presenting verifiable information on the company's evolution, market presence, revenue streams, leadership transitions, and funding sources. By delving into the real-world experiences of these companies, the book equips scholars, researchers, and business practitioners with the practical insights needed to navigate the nuances of the Chinese market and replicate success in diverse global contexts.

In modern tourism, destination managers grapple with multifaceted challenges, ranging from preserving natural and cultural-historical assets to the pervasive issue of over-tourism. Cases on Effective Destination Management presents a curated selection of research-based case studies exploring diverse methodologies essential for effective destination management.

These cases, whether grounded in literature, empirical data, or a fusion of both, dissect the intricacies of research methodologies in tourism and destination management. The narratives unfold to unravel the practical implications of the research outcomes, offering readers a tangible and insightful guide for collecting, interpreting, and leveraging data to construct robust destination management strategies. The book's primary audience encompasses students pursuing management and business administration, focusing on tourism, transportation, and hospitality management. In these cases, scholars will find a wellspring of inspiration to fuel their research inquiries. Additionally, practitioners entrenched in the intricacies of tourism and related fields will discover a valuable resource that guides their analyses and augments decision-making processes.

In the fast-paced world of modern business, organizations grapple with the ever-present challenge of effectively navigating the complexities of digital marketing. As consumer behavior evolves and technological innovations continue to reshape the landscape, companies face the daunting task of staying ahead of the curve to maintain competitiveness and engage with their target audience. Yet, amidst the vast sea of information and myriad of digital channels available, many organizations find themselves struggling to devise and implement effective digital marketing strategies that yield tangible results.

Cases on Effective Digital Marketing for Competitive Organizations emerges as a guide amidst the challenges of the digital age. By presenting a curated collection of real-world case studies, this book offers invaluable insights into successful digital marketing strategies across various industries. From leveraging emerging technologies like artificial intelligence and augmented reality to mastering the art of storytelling and cultivating customer loyalty, each case study provides actionable lessons and practical guidance for navigating the complexities of the digital marketing landscape.

The metaverse represents a transformative shift in how individuals and businesses interact, blending physical and virtual realities to create immersive digital experiences. Its rapid evolution, driven by advancements in virtual reality, augmented reality, and extended reality, is reshaping industries such as education, healthcare, retail, and entertainment. With projections of significant market growth and increasing user adoption, the metaverse is redefining consumer behavior, business strategies, and economic models. As younger generations embrace virtual experiences and digital ownership, organizations must adapt to new forms of engagement and communication. Understanding the opportunities and challenges of this emerging digital landscape is essential for shaping its impact on society, commerce, and policymaking.

Cases on Metaverse and Consumer Experiences explores the use of the metaverse in companies' marketing practices. It examines the development of new businesses, and the creation of consumer experiences using metaverse technology. This book covers topics such as ethics and law, machine learning, and patient care, and is a useful resource for academicians, researchers, business and marketing professionals, technology developers, entrepreneurs, policymakers, and more.

Sustainable organizational performance and competitive advantages are crucial in today’s business landscape, where companies are expected to deliver financial success while demonstrating environmental and social responsibility. Many organizations that have successfully integrated sustainability into their business strategies have balanced profitability with ethical practices, innovation, and resource efficiency. Firms can create competitive advantages by adopting sustainable practices, such as reducing carbon footprints, promoting ethical sourcing, or fostering inclusive work environments, which resonate with both consumers and investors. As the global focus shifts toward sustainability, further research may offer insights into how businesses can thrive while staying socially and environmentally conscious.

Cases on Sustainable Organizational Performance and Competitive Advantages explores insights into resilience creation in the face of global challenges and solutions for active involvement sustainable practice implementation, ensuring lasting, robust performance. It provides proactive and integrated approaches to navigating uncertain environments. This book covers topics such as environmental science, ethics and law, and project management, and is a useful resource for business owners, economists, managers, policymakers, academicians, and researchers.

The circular economy promotes sustainable growth by reducing waste, maximizing resource efficiency, and extending the lifecycle of products and materials. By shifting from a linear to a circular model, industries can minimize environmental impact, conserve natural resources, and drive innovation. Integrating renewable energy sources such as solar, wind, and hydro power further supports this transition by reducing dependence on fossil fuels and enhancing energy security. Together, these approaches contribute to a more resilient and sustainable economy, fostering environmental stewardship and economic stability for future generations.

Circular Economy Applications in Energy Policy explores the integration of AI and smart technologies to foster a sustainable environment by enhancing energy efficiency and supporting the transition to a low-carbon economy. It also emphasizes the importance of global cooperation to diversify energy sources, improve energy security, and promote research in clean energy technologies for a more competitive and sustainable future. Covering Topics such as anaerobic reactors, renewable energy, and water resources, this book is an excellent resource for researchers, industry professionals, policymakers, academicians, and more.

Co-branding is a marketing strategy that brings together two brands to harness their strengths and create a product with greater value. The importance of innovation, exclusivity, and brand reputation is especially significant in industries like luxury smart consumer products. In multicultural markets, it refers to a strategic alliance between a luxury brand and a technology brand, designed to appeal to a range of cultural preferences, values, and consumption patterns. Companies can now deliver innovative products while maintaining exclusivity thanks to the fusion of luxury and technology in their branding strategies. By using this approach, the product can resonate with global audiences while still maintaining the exclusivity and prestige associated with luxury.

Co-Branding Strategies for Smart Luxury Products examines the use of co-branding strategies, the advancement of smart consumer products, and the convergence of luxury branding and technology in marketing. It discusses how co-branding can be used in marketing to personalize content, enhance targeting, and optimize campaigns. Covering topics such as consumer loyalty, sustainable business initiatives, and internet freedom, this book is an excellent resource for consultants, business owners, marketing practitioners, policymakers, researchers, academicians, and more.

Community development through cultural heritage tourism is a strategy to preserve local traditions while fostering economic growth. By integrating cultural heritage into tourism efforts, communities can share their unique histories, art, and customs with the world while creating sustainable economic opportunities for residents. This approach often involves a delicate balance between conserving heritage sites and promoting their accessibility, ensuring that tourism benefits both visitors and the community. Through thoughtful planning, cultural heritage tourism can become a powerful tool for building stronger, more resilient communities, while celebrating and safeguarding their cultural identity for future generations.

Community Development Insights on Cultural Heritage Tourism explores the impact of cultural heritage preservation in societal development and the hospitality and tourism industry. It examines the use of tourism sites for improved heritage preservation and economic status. This book covers topics such as sociology, ecology, and sustainable development, and is a useful resource for business owners, sociologists, engineers, academicians, researchers, and environmental scientists.

In an era defined by digital disruption and constant innovation, competitive intelligence plays a pivotal role in helping organizations anticipate market shifts and make informed strategic decisions. By leveraging data analytics, emerging technologies, and strategic foresight, competitive intelligence enables businesses to stay ahead of competitors, mitigate risks, and identify growth opportunities. Its influence spans sectors such as business, technology, and public policy, where timely and accurate insights can drive innovation and long-term success. As industries grow more interconnected and data-driven, the ability to synthesize and act on competitive intelligence becomes essential for sustaining relevance and resilience in a global marketplace.

Competitive Intelligence in the Digital Age: Strategies for Business and Technology Leadership explores how competitive intelligence frameworks, tools, and methodologies are shaping business strategy, optimizing market positioning, and influencing technological advancements. By combining theoretical perspectives with real-world applications, this book navigates the complex landscape of modern competitive intelligence. Covering topics such as agriculture transformation, decision making systems, and servant leadership, this book is an excellent resource for academicians, industry professionals, policymakers, researchers, business leaders, educators, consultants, and more.

Cryptocurrencies have emerged as a transformative force in the global financial landscape, challenging traditional economic and managerial frameworks. By uncovering the underlying dynamics of cryptocurrency markets, society gains insight into their implications for economic stability, regulatory challenges, and financial innovation. Understanding how these digital assets evolve and interact with existing systems is crucial for navigating their risks and opportunities. This exploration helps policymakers, businesses, and individuals make informed decisions, fostering a more sustainable and equitable approach to integrating cryptocurrencies into the global economy.

Concept, Theories, and Management of Cryptocurrencies provides a comprehensive analysis of cryptocurrencies as both an economic and managerial phenomenon, exploring their underlying mechanics and market dynamics. It delves into the real-world consequences of cryptocurrency evolution, offering insights into their implications for financial systems, governance, and societal impact. Covering topics such as artificial intelligence (AI), dark web, and tokens, this book is an excellence resource for economists, financial analysts, business managers, policy makers, researchers, students, and more.

Traditional approaches of accounting and auditing are struggling to keep pace with the rapid changes brought about by technological advancements, shifting societal norms, and emerging regulatory frameworks. As a result, professionals in the field find themselves grappling with a myriad of challenges, from navigating complex reporting standards to addressing issues of social inclusion and sustainability. Moreover, the gap between academic research and practical application widens, hindering the ability of professionals and educators to adapt to the demands of the modern accounting profession.

Contemporary Innovations in Reporting and Analysis emerges as a solution to these pressing challenges, offering a comprehensive exploration of the latest trends, methodologies, and best practices in accounting and auditing. By critically analyzing topics such as digital transformation, innovative data sources, and sustainability reporting, this book equips professionals with the knowledge and tools needed to navigate the complexities of financial reporting in today's dynamic environment. Through its interdisciplinary approach and emphasis on embracing innovation, the book bridges the gap between theory and practice, empowering professionals to stay ahead of the curve and make informed decisions in their day-to-day work.

In the modern business landscape, the intersection of technology and operations management is driving efficiency and innovation. As organizations continue to rely on advanced technologies, such as artificial intelligence, data analytics, and automation, they are transforming their operational strategies to enhance productivity, streamline processes, and deliver valuable products. Aligning technological advancements with operational goals allows companies to achieve a competitive edge, improve customer satisfaction, and unlock new growth opportunities. Businesses must continue to explore this convergence to adapt their operations successfully and invest in necessary skills to connect technology with business processes.

Convergence of Technology and Operations Management in Modern Businesses explores the intersection of technology and operations management in the modern business environment. It covers technological advancements for revolutionized operations and supply chain management for increased efficiency and competitiveness. This book covers topics such as smart banking, blockchain, and human capital, and is a useful resource for financial professionals, bankers, business owners, data scientists, computer engineers, academicians, scientists, and researchers.

The integration of technology in emerging economies is reshaping industries, transforming communities, and redefining global market dynamics. By driving innovation in service and production sectors, technology enables these economies to compete on a global scale while addressing local challenges. Understanding this intersection is crucial for fostering sustainable development, enhancing economic resilience, and narrowing global disparities. The technological advancements in these markets not only spur growth but also have far-reaching implications for global trade, collaboration, and progress.

Converging Economic Policy, Corporate Strategy, and Technology for Emerging Economies explores the dynamic interplay between emerging markets’ service and production sectors and technology. It illuminates the tactics, obstacles, and advancements determining how technology is incorporated into these crucial industries and how it affects economic environments. Covering topics such as capital structure, herding behavior, and stock market, this book is an excellent resource for business professionals, executives, entrepreneurship, academicians, researchers, policymakers, government officials, investors, financiers, students, educators, and more.

In an era marked by rapid technological advancements, shifting global markets, and increasing demands for corporate accountability, human resource management (HRM) finds itself at the crossroads of disruption and transformation. As businesses strive for sustainability, in terms of environmental impact, workforce development, and organizational resilience, HRM must play a pivotal role in integrating sustainable practices into people management. From embracing digital technologies to fostering inclusive workplace cultures and prioritizing employee well-being, HR leaders can navigate disruptions while ensuring long-term sustainability in talent acquisition, development, and retention.

Corporate Disruptions and Sustainability in Human Resource Management (HRM) examines the evolving landscape of HRM in response to pressure, focusing on how organizations can adapt and thrive in an age of constant change. By offering both theoretical insights and practical strategies, it provides a roadmap for HR professionals seeking to align organizational goals with the demands of a rapidly evolving world. This book covers topics such as social inclusion, workplace environments, and blockchain, and is a useful resource for managers, business owners, sociologists, academicians, researchers, and scientists.

The landscape of corporate management is evolving in an era of rapid technological advancements. Digital technologies like artificial intelligence (AI), big data analytics, blockchain, and the Internet of Things (IoT) are transforming traditional management practices across sectors like marketing, finance, human resources, and operations. By providing a consolidated and updated body of knowledge on corporate management in the digital age, businesses may progress their management practices, incorporating more effective strategies. It is critical to stay abreast of the latest trends and best practices in digital corporate management in an already competitive environment.

Corporate Management in the Digital Age delves into the various strategies, tools, and frameworks that businesses need to thrive and remain competitive. It contributes to future directions in research, fostering innovation and development of more effective management theories and practices. Covering topics such as instant logistics services, territorial branding, and access management, this book is an excellent resource for industry practitioners, business owners, managers, researchers, academicians, and more.

Corporate risk mitigation through socially responsible governance is crucial for ensuring long-term business sustainability and economic stability. By integrating corporate social responsibility (CSR) into governance practices, companies can identify and manage risks that go beyond financial performance, such as environmental, social, and regulatory challenges. Effective governance that prioritizes CSR helps build trust with stakeholders, enhances a company’s reputation, and mitigates potential risks, from legal liabilities to reputational damage.

Corporate Risk Mitigation Through Socially Responsible Governance explores how corporate governance and CSR have evolved to address risk management and financial distress. It examines various mechanisms like board structure, ownership, and audit quality, offering insights into how these practices can stabilize businesses and promote economic growth. Covering topics such as artificial intelligence (AI), financial decision making, and sustainable performance, this book is an excellent resource for business leaders and professionals, educators, graduate and postgraduate students, finance managers, financial decision makers, policy makers, investors, and more.

In an era of rapid technological advancement, integrating artificial intelligence (AI) into various facets of society has raised profound ethical and social concerns. Businesses, in particular, grapple with the ethical implications of AI adoption, navigating the complex terrain of business ethics (BE) and corporate social responsibility (CSR). The divergent perspectives on AI's impact further complicate efforts to harness its potential for positive societal change. Addressing these challenges necessitates a holistic understanding of the intricate interplay between technology, organizational dynamics, and the broader societal landscape.

Corporate Social Responsibility Approaches to Ethical AI in Business emerges as a timely solution, offering a comprehensive exploration of the factors influencing AI adoption within organizations through the lens of the Technology-Organization-Environment (TOE) framework. A diverse audience, spanning the corporate sector, academia, and policymaking spheres, will make use of this book as a roadmap for organizations and policymakers to navigate the evolving landscape of CSR and ethics in the AI era.

Corporate Social Responsibility (CSR) has become a crucial component in many industries, driving companies to adopt sustainable practices and prioritize the well-being of stakeholders. While CSR is widely discussed in sectors such as manufacturing and retail, its role in the health and social care sectors remains underexplored. In an era where resilience, environmental sustainability, and social accountability are becoming increasingly important, understanding how CSR initiatives can enhance both the operational and ethical dimensions of health and social care institutions is essential for the future of these sectors.

Corporate Social Responsibility in Health and Social Care provides a comprehensive analysis of CSR's application in the critical fields of health and social care. Through a detailed exploration of topics like the green economy, waste management, and the well-being of stakeholders, this book offers an essential foundation for students and researchers alike. With a focus on the unique challenges and opportunities within the health and social care context, it serves both as a resource for academic study and a guide for institutions seeking to implement more responsible and resilient practices.

Companies constantly strive to adopt the latest technological advancements in order to stay ahead in today's interconnected world. However, many organizations need guidance to fully leverage the potential of artificial intelligence (AI) and digital transformation. Without this direction, their ability to drive growth and efficiency is thwarted.

Creating AI Synergy Through Business Technology Transformation offers a comprehensive guide to leveraging AI and digital transformation for strategic advantage. By combining insightful research, practical case studies, and innovative strategies, this book provides a roadmap for organizations to maximize the benefits of AI across their operations. From optimizing decision-making processes to enhancing customer experiences, the book demonstrates how AI can revolutionize business practices and drive sustainable growth.

As luxury brands become commonplace, businesses must incorporate more sustainable practices to handle the brands continuous growth. To achieve short-term financial goals, luxury brands employ mass marketing techniques that result in the creation of "masstige" (mass prestige) brands. Sustainable luxury marketing through a cross-cultural perspective requires tailored marketing strategies for luxury brands that emphasize the exclusivity and high quality of their products while integrating eco-friendly practices. Such marketing plans may also resonate with diverse cultural values across business sectors.

Cross-Cultural Perspectives on Luxury Marketing explores ongoing trends in sustainable luxury marketing using cross-cultural viewpoints. It examines the usage of immersive technologies by luxury brands and their impact on consumer relationships. This book covers topics such as consumer behavior, luxury fashion, and data analysis, and is a useful resource for consultants, policymakers, economists, business owners, sociologists, academicians, scientists, and researchers.

Crowdfunding and alternative financing models have emerged as transformative tools for women entrepreneurs, providing them with new avenues to secure the funding they need. Traditionally, women have faced barriers in accessing funding through conventional channels such as venture capital or bank loans, often due to systemic biases or limited networks. However, the rise of crowdfunding platforms, peer-to-peer lending, and impact investing enables women to reach out to more investors who believe in their vision and capabilities. These innovative financing solutions offer financial support and create communities of like-minded individuals who support the growth and success of women-led ventures. Further research into these alternative models will play a pivotal role in fostering economic empowerment, innovation, and leadership.

Crowdfunding and Alternative Financing Models for Women Entrepreneurs provides a comprehensive understanding of how crowdfunding and alternative financing can empower women entrepreneurs in developing regions. It offers new opportunities to overcome traditional financial barriers and achieve business success. This book covers topics such as accounting and finance, venture capital, and inflation, and is a useful resource for business owners, entrepreneurs, economists, academicians, researchers, and scientists.

In the digital age, global marketing management plays a crucial role in navigating the complexities of a highly interconnected and rapidly evolving world. Companies must balance technological advancements with cultural sensitivity, adapting their strategies to meet the unique legal, economic, and social conditions of each market. The rise of strategic partnerships and global alliances highlights the importance of collaboration in addressing these challenges. By embracing innovative approaches, businesses can create effective marketing programs that resonate with diverse audiences, fostering growth and competitiveness on a global scale.

Cultural Sensitivity, Cross-Border Logistics, and E-Commerce in Global Marketing examines the ongoing trends in global marketing management strategies within the digital domain. It identifies and analyzes the key challenges of marketing and management transformation in the digital age, particularly in diverse cultural and cross-cultural business contexts, and their influence on both domestic and international marketing strategies. Covering topics such as artificial intelligence (AI), entrepreneurship, and sustainable consumption, this book is an excellent resource for academicians, researchers, students, consultants, technology developers, policymakers, and more.

In the rapidly evolving 21st century, emerging digital technologies are transforming every aspect of modern life, from social interactions to business practices. These advancements are reshaping industries, influencing human behavior, and redefining societal structures. Understanding the impact of technologies like AI, blockchain, and virtual reality is crucial for navigating today's digital world and its challenges.

Cutting-Edge Technologies for Business Sectors provides a comprehensive look at how these innovations are revolutionizing industries such as healthcare, education, law, and tourism. By exploring the ethical, practical, and societal implications of digital tools, this volume offers valuable insights for academics, professionals, and policymakers looking to harness the power of technology and shape the future.

In today's fast-paced financial landscape, professionals face an uphill battle in effectively integrating data analytics and artificial intelligence (AI) into quantitative risk assessment and financial computation. The constantly increasing volume, velocity, and variety of data generated by digital transactions, market exchanges, and social media platforms offer unparalleled financial analysis and decision-making opportunities. However, professionals need sophisticated AI technologies and data analytics methodologies to harness this data for predictive modeling, risk assessment, and algorithmic trading. Navigating this complex terrain can be daunting, and a comprehensive guide that bridges theory and practice is necessary.

Data Analytics and AI for Quantitative Risk Assessment and Financial Computation is an all-encompassing reference for finance professionals, risk managers, data scientists, and students seeking to leverage the transformative power of AI and data analytics in finance. The book encapsulates this integration's theoretical underpinnings, practical applications, challenges, and future directions, empowering readers to enhance their analytical capabilities, make informed decisions, and stay ahead in the competitive financial landscape.

Influencer marketing leverages the reach and trust of influencers to enhance brand awareness, affinity, and evangelism. Influencers who genuinely resonate with the brand can provide authentic endorsements, which are more likely to be trusted by their followers. This trust translates into stronger brand affinity and loyalty. Effective influencer campaigns have the potential to go viral, significantly amplifying the brand’s message and reach, which can foster a community of brand evangelists. Influencers excel at storytelling, creating engaging and relatable content that resonates with their audience. This type of content can enhance brand affinity by aligning the brand’s values with those of the audience. Leveraging customer data, brands can design influencer campaigns that are personalized to the preferences and behaviors of different segments, enhancing relevance and engagement. By leveraging data analytics and influencer marketing strategically, brands can foster stronger brand evangelism and affinity, ultimately driving growth and long-term success.

Data Analytics and Influencer Marketing for Cultivating Brand Evangelism and Affinity provides comprehensive research on the application of data analytics and influencer marketing in harnessing brand evangelism and affinity in customers. It further provides details about the impact, application, and role of data analytics and influencer marketing platforms in promoting brand evangelism and brand affinity in customers. Covering topics such as brand trust, purchase intention, and social media marketing, this book is an excellent resource for researchers, graduate and postgraduate students, academicians, business leaders, marketing professionals, and more.

In today’s data-driven business landscape, the ability to extract insights and communicate complex information effectively is paramount. Data visualization has emerged as a powerful tool for businesses to make informed decisions, uncover patterns, and present findings in a compelling manner. From executives seeking strategic insights to analysts delving into operational data, the demand for intuitive and informative visualizations spans across all levels of an organization.

Data Visualization Tools for Business Applications comprehensively equips professionals with the knowledge and skills necessary to leverage data visualization tools effectively. Through a blend of theory and hands-on case studies, this book explores a wide range of data visualization tools, techniques, and methodologies. Covering topics such as business analytics, cyber security, and financial reporting, this book is an essential resource for business executives and leaders, marketing professionals, data scientists, entrepreneurs, academicians, educators, students, decision-makers and stakeholders, and more.

The integration of artificial intelligence (AI) and digital marketing in governance has the potential to transform how governments engage with citizens, enhance transparency, and improve decision-making processes. However, these advancements also raise critical questions about privacy, ethics, and the safeguarding of individual freedoms in a data-driven world. Striking a balance between leveraging data for societal benefits and protecting personal rights is a pressing challenge. Understanding this dynamic is essential for fostering trust, crafting effective policies, and ensuring that technological progress aligns with core democratic principles.

Data-Driven Governance Through AI, Digital Marketing, and the Privacy Interplay provides a comprehensive overview of how data-driven strategies can coexist with fundamental privacy principles to foster an environment of trust and effective governance. It bridges the gap between technological potential and ethical governance. Covering topics such as behavioral governance, digital transformation, and surveillance economy, this book is an excellent resource for policymakers, government officials, technology professionals, industry leaders, legal experts, academicians, and more.

In an era characterized by data abundance and technological advancements, marketing is undergoing a profound transformation. The integration of AI into marketing strategies and the development of the AI marketing matrix have become crucial tools for understanding and decoding consumer behavior. Insights from marketing, technology, psychology and ethics offer a holistic perspective on the integration of AI in marketing, enabling the implementation of AI-driven strategies for enhanced consumer engagement and data-informed decision-making.

Decoding Consumer Behavior Using the Insight Equation and AI Marketing explores the historical context, technology, applications and ethical considerations of AI in marketing. It covers the historical evolution of marketing and consumer behavior, dives into the mechanics of AI and data analytics, explores the psychology behind consumer choices and investigates the practical implementation of AI technologies in marketing strategies. Covering topics such as brand storytelling, music recommendation systems, and green energy, this book is an excellent resource for marketing professionals, digital marketers, data analysts, data scientists, business owners, ethics and privacy professionals, technology enthusiasts, scholars, academicians, and more.

In today's dynamic digital marketing landscape, understanding and predicting tourist behavior is a significant challenge for businesses and organizations in the tourism sector. Consumer choices are influenced by various factors, making it essential to use innovative approaches and insights to engage with tourists and enhance their overall experience effectively. Decoding Tourist Behavior in the Digital Era: Insights for Effective Marketing is a comprehensive collection of papers addressing conventional paradigms and exploring contemporary research methodology advancements. This book offers fresh perspectives to help the tourism sector understand and analyze tourist behavior in the digital era.

The book examines tourist behavior holistically and provides a roadmap for stakeholders to develop targeted strategies and initiatives. By leveraging insights from the latest research, businesses can tailor their marketing efforts to meet tourists' evolving needs and preferences, ultimately enhancing customer satisfaction and loyalty. Public sector organizations can also use these insights to formulate destination marketing and development plans that resonate with tourists, thereby driving economic growth and sustainable tourism practices.

Deepfakes are becoming a growing concern for businesses across industries. These technologies manipulate public perceptions, damage reputations, and create security risks by making it increasingly difficult to distinguish between real and fabricated media. For businesses, the impact of deepfakes range from the potential for brand impersonation and misleading marketing campaigns to serious cybersecurity threats, including financial fraud and identity theft. As deepfake technology evolves, companies must navigate the complex ethical, legal, and operational challenges it presents, adopting strategies to protect their brands, safeguard sensitive information, and maintain trust with customers. The rise of deepfakes requires further research into how businesses approach digital media, authentication, and security.

Deepfakes and Their Impact on Business demystifies the rise of deepfakes and explores their impact on various business sectors. It examines the potential risk and threats associated with deepfake technology, such as reputational damage, financial loss, and data manipulation. This book covers topics such as cybercrime, financial fraud, and impersonation, and is a useful resource for business owners, computer engineers, security professionals, data scientists, economists, academicians, and researchers.

The interplay between democracy and democratization has grown increasingly complex in the age of rapid technological advancements, particularly with the rise of artificial intelligence (AI). As governments worldwide navigate the challenges of governance, the integration of AI presents both opportunities and risks for democratic principles, including transparency, accountability, and public trust. Understanding how AI shapes democratic processes and contributes to or undermines democratization is critical for predicting future political trends and ensuring technology is harnessed to strengthen, rather than weaken, democratic systems.

Democracy and Democratization in the Age of AI examines the evolving relationship between democracy and democratization in the context of rapid advancements in AI. It explores how AI impacts governance, electoral processes, and citizen engagement, offering insights into the challenges and opportunities of fostering democratic principles in the digital age. Covering topics such as electoral integrity, public trust, and multimodal detection systems, this book is an excellent resource for policymakers, politicians, government officials, computer scientists, professionals, researchers, scholars, academicians, and more.

As industries worldwide grapple with the dual challenge of meeting modernization demands while addressing urgent environmental concerns, the need for sustainable solutions has never been more pressing. The proliferation of Internet of Things (IoT) technologies offers a promising avenue for enhancing efficiency and productivity in various sectors. However, the design and implementation of IoT solutions often overlook environmental considerations, leading to missed opportunities for eco-friendly innovation. This oversight exacerbates environmental degradation and undermines efforts to achieve sustainability goals.

Designing Sustainable Internet of Things Solutions for Smart Industries offers a forward-thinking approach to integrating IoT technologies with environmental stewardship. By delving into the intricacies of sustainable IoT design and implementation, this book provides engineers, designers, and industry leaders with the knowledge and tools necessary to create innovative solutions that prioritize sustainability. Through a mix of technical insights, case studies, and strategic frameworks, readers are equipped to navigate the complexities of IoT deployment while minimizing environmental impact.

Destination branding in ecotourism shapes tourist and traveler’s perceptions and experiences. It creates a unique identity for a location that highlights its natural beauty, cultural heritage, and commitment to sustainability. Biases may also impact this branding, influencing which destinations are promoted and their perception by potential visitors. Factors like socioeconomic status, geographic location, and environmental narratives can lead to disparities in visibility and accessibility. Further understanding of these biases can develop authentic and equitable ecotourism practices that benefit both travelers and local communities.

Destination Branding and Bias in Ecotourism explores practices and strategies in ecotourism using destination marketing, bias, and brand authenticity. It examines the use of intelligent technologies and data analysis for marketing strategies to promote cultural sites and environmentally conserved areas. This book covers topics such as environmental science, digital technology, and social media, and is a useful resource for computer engineers, environmental scientists, marketers, tourism professionals, academicians, and researchers.

The intersection of theistic religion and politics sparks continued controversy, particularly when addressing complex social issues like immigration. When religious ideologies influence political decisions, they can lead to policies that are less informed by empirical evidence and more driven by doctrinal beliefs. The consequences are not only detrimental to the integrity of policymaking but also to the well-being of communities affected by such policies. Critical examination of the impacts of theistic religion on political discourse and immigration is necessary to advocate for improved, evidence-based approaches to policymaking.

Detriments of Theistic Religion in Politics and Its Effect on the Immigration Problem explores the effects of religious influences in government policies related to immigration. Aspects of theology, ethics, and morality related to policy and law creation are explored, along with effective solutions to solve issues of immigration in the Unites States. This book covers topics such as theology, ethics and morality, and political science, and is a useful resource for politicians, policymakers, government officials, economists, religious organizations, business owners, academicians, researchers, and scientists.

Businesses and organizations can transform their supply chains from traditional linear models into dynamic, sustainable systems that contribute positively to social, environmental, and economic progress. Strategies include responsible sourcing, ethical procurement, circular economy practices, and stakeholder engagement, which can be implemented in various fields such as businesses, environmental studies, economics, and social sciences. These strategies are important for aligning supply chain operations with the global agenda for sustainable development for the purpose of driving positive social and environmental change.

Developing Dynamic and Sustainable Supply Chains to Achieve Sustainable Development Goals advances knowledge and understanding of sustainable supply chain management and its implications for achieving sustainable development goals. It fosters innovation and generates new avenues for research inquiry, particularly in areas such as supply chain transparency, social responsibility, environmental stewardship, and inclusive economic growth. Covering topics such as industrial markets, smart logistics, and value creation, this book is an excellent resource for policymakers, non-government organizations, business professionals, government officials, researchers, professionals, scholars, academicians, and more.

The demand for skilled international managers has never been higher in an increasingly interconnected world. Companies are expanding globally, requiring professionals who can navigate diverse cultures, make informed decisions, and lead effectively. However, many current and future managers must gain the essential competencies to succeed in this complex environment.

Drawing on the latest research and practical insights, Developing Managerial Skills for Global Business Success provides a roadmap for developing the essential skills required for successful international management. From critical thinking to cross-cultural communication, readers will gain a deep understanding of the competencies necessary to excel in today's global business landscape. Each chapter is filled with practical advice, real-world examples, and actionable strategies, making it an invaluable resource for students and practitioners.

One key factor determining the effectiveness of the public administration system is the level of professional performance of civil servants. In the age of digital transformation, the digital skills of public servants are essential to maintain and improve the efficiency of public services. The introduction of digital technologies expands the tools used by civil servants, which requires updating their competence profiles. Training developers must offer upskilling and reskilling strategies and programs so that public servants are equipped with the talents to face the challenges and opportunities of digital transformation. Further research into these methods will ensure public officials are well-prepared for the new digital age.

Digital Competency Development for Public Officials: Adapting New Technologies in Public Services explores qualification requirements for the digital competencies necessary for the implementation of professional activities in the public service. It delves into practical applications of digital technology in government and public administration. This book covers topics such as digital governance, policymaking, and public services, and is a useful resource for public officials, computer engineers, government workers, policymakers, academicians, and researchers.

In the rapidly evolving landscape of digital governance, government chatbots have emerged as pivotal tools in reshaping interactions between citizens and public institutions. As governments increasingly adopt AI-driven solutions to streamline services, these chatbots play a crucial role in transitioning from traditional, human-centric consultations to more efficient, automated processes. Understanding how these AI systems impact user satisfaction and effectiveness is essential for optimizing digital government platforms and ensuring they meet the nuanced needs of contemporary societies.

Digital Government and Public Interaction: Platforms, Chatbots, and Public Satisfaction delves into the transformative role of AI-driven chatbots in modern government services. It examines the shift from traditional human consultations to digital interactions, focusing on how these changes impact public satisfaction. This publication advances understanding of AI-driven services and integrates theories from public administration, sociology, psychology, and information management. Additionally, the book provides practical insights for government agencies to enhance digital services, improve response quality, and better address public needs. By analyzing both the supply-side efforts of government and the diverse demands of users, this book will prove to be a valuable resource for academic researchers, government practitioners, educators, and professionals.

In the rapidly evolving digital landscape, businesses today face an imperative to adapt and innovate continuously. Digital transformation is at the core of this evolution. It enables organizations to rethink and redesign their operations, processes, and customer interactions. Within this context, marketing has seen a profound shift, with agile methodologies and advanced technologies redefining traditional practices. It is imperative to explore the intersection of these critical areas.

Digital Transformation Initiatives for Agile Marketing explores the various aspects of marketing and digital transformation, including how technology is changing the way marketers operate, how businesses can leverage data to improve customer engagement, and the challenges and opportunities that com with implementing digital transformation initiatives. It also discusses new marketing tendencies related to technology, people, and processes. Covering topics such as artificial intelligence, customer experience, and omnichannel marketing, this book is an excellent resource for marketers, business leaders, academicians, researchers, educators, graduate and postgraduate students, and more.

Digital transformation and innovation reshape today’s emerging markets, unlocking new opportunities for economic growth and social progress. As these regions embrace technological advancements, industries such as finance, healthcare, and education continue to improve. Mobile connectivity and internet access have increased the presence of digital entrepreneurs, fostering innovation to address local challenges and enhance quality of life. Governments and organizations are leveraging data-driven strategies to improve services and infrastructure, driving inclusivity and sustainability. Harnessing the power of digital tools may allow emerging markets to adapt to global trends while paving the way for an interconnected and prosperous future.

Digital Transformation and Innovation in Emerging Markets explores the impact of digital technology on various new industries and markets. It offers useful solutions to address the challenges of technological transformation in healthcare, education, and marketing. This book covers topics such as cyber security, digital technology, and telemedicine, and is a useful resource for computer engineers, business owners, educators, managers, scientists, academicians, and researchers.

The integration of technology into Islamic finance is a topic of growing interest, with a focus on promoting inclusive and progressive financial systems. The use of technology, such as blockchain, is being considered to enhance the inclusivity and progressiveness of Islamic finance. However, the transition from conventional to Islamic banking systems presents operational challenges, and the industry is still working on standardizing Islamic financial instruments. Despite the rapid expansion of Islamic finance, there are ongoing debates about its efficiency and the need for further progress in all areas of Islamic finance.

Digitalization of Islamic Finance provides theoretical frameworks and the latest empirical research findings in the area of Islamic finance to promote inclusive and sustainable financial systems aligned with Islamic principles and to support the achievement of the Sustainable Development Goals (SDGs). This involves enhancing the efficiency, accessibility, and impact of Islamic finance through the integration of technology, standardizing Islamic financial instruments, and increasing awareness among various stakeholders. Covering topics such as blockchain technology, financial technologies (FinTech), and public perceptions, this book is an excellent resource for professionals, researchers, practitioners, academicians, businessmen, entrepreneurs, policymakers, and graduate and postgraduate students.

Green entrepreneurs play a vital role in addressing environmental challenges and building a sustainable future. Growing concerns about the environment, regulatory pressures, and shifting consumer preferences have amplified the focus on green entrepreneurship. This trend reflects a broader movement toward environmentally conscious and socially responsible business practices. Digitalization further empowers green entrepreneurs by enabling innovative solutions, wider reach, and greater environmental impact. By leveraging technology, they can create profitable, sustainable businesses that contribute to a greener and more resilient world.

Digitizing Green Entrepreneurship provides relevant theoretical frameworks and the latest empirical research findings in the area of green entrepreneurship in the age of digital technology. It explores the areas of digitalization and green entrepreneurship in an international context. Covering topics such as digital entrepreneurship, healthcare, and sustainable agriculture, this book is an excellent resource for specialists, professionals, researchers, entrepreneurs, students, educators, and more.

The dimensions of diversity, equity, inclusion, and belonging (DEIB) are crucial in shaping the modern business landscape, driving innovation and employee satisfaction. As organizations recognize the value of a diverse workforce, they are committed to fostering environments that prioritize representation, fairness, access, and respect for all individuals. Diversity encompasses the unique backgrounds, experiences, and perspectives that employees bring, while equity ensures fair treatment and opportunities for everyone, regardless of their starting point. Inclusion creates spaces where all voices are heard and valued, and belonging emphasizes the deep-rooted sense of acceptance that motivates employees to be themselves at work. When effectively integrated, DEIB initiatives enhance organizational performance while cultivating a culture of trust, creativity, and collaboration, positioning businesses for long-term success.

Dimensions of Diversity, Equity, Inclusion, and Belonging in Business offers a curated and extensive exploration of these pivotal concepts, drawing from diverse global perspectives. It encompasses a broad spectrum of scholarly contributions from various geographical and cultural contexts, each meticulously dissecting and analyzing how DEIB is perceived, operationalized, and navigated within differing societal frameworks. This book covers topics such as artificial intelligence, human resource management, and workplace culture, and is a useful resource for business leaders, researchers, academicians, policymakers, students, and more.

In today’s economy, diversity and inclusion are effective marketing practices for brands wanting to authentically connect with the multicultural marketplace. As consumer demographics grow and evolve businesses must embrace inclusive strategies that reflect the values and experiences of diverse communities. Effective multicultural marketing helps with representation and fosters engagement, ensuring products and messaging resonate with a broad spectrum of cultural backgrounds. By prioritizing inclusivity, companies can enhance brand loyalty and trust while driving innovation and expanding their market reach in an increasingly interconnected world.

Diversity and Inclusion-Driven Marketing for Multicultural Marketplaces explores the importance of diversity and inclusion in marketing for consumer wellbeing. It pinpoints the actions taken by individual organizations and marketers and examines policies and actions integrated in both education and marketing practice. This book covers topics such as marketing, diversity and inclusion, and gender bias, and is a useful resource for academicians, business owners, researchers, consultants, policymakers, and data scientists.

In today’s business landscape, the intersection of diversity, artificial intelligence (AI), and sustainability is reshaping the path to financial growth. Companies that embrace diversity in their workforce and leadership realize the competitive advantage of various perspectives, which drive innovation and foster better decision-making. When combined with the potential of AI, these organizations streamline operations, enhance customer experiences, and make informed, data-driven decisions. A commitment to sustainability aligns with global trends toward environmental responsibility while opening up new markets and investment opportunities. Further exploration of the combination of diversity, AI, and sustainability will enable businesses to thrive in today’s technology-driven economy.

Diversity, AI, and Sustainability for Financial Growth provides solutions for business to remain resilient and value-driven amidst contemporary developments that challenge business stability. It explores the growing changes and turbulence in the current economic and business landscape, and examines solutions for environmental sustainability, technological expansion, and diversity. This book covers topics such as cybersecurity, information technology, and sustainable development, and is a useful resource for business owners, economists, computer engineers, data scientists, security professionals, academicians, and researchers.

The integration of business management with sustainability practices is crucial as organizations strive to balance profitability with environmental responsibility. By utilizing interdisciplinary knowledge, such as computer simulation models, predictive analytics, and mathematical tools, businesses can optimize decision-making and foster green practices. These approaches not only address the complexities of modern business but also help create sustainable ecosystems that ensure long-term success while minimizing environmental impact.

Driving Business Success Through Eco-Friendly Strategies provides businesses with a comprehensive understanding of how eco-friendly strategies can be leveraged to drive long-term success and sustainability. It further illustrates how integrating environmentally responsible practices can lead to increased profitability, operational efficiency, and a stronger brand reputation, ultimately contributing to a competitive edge in the marketplace. Covering topics such as artificial intelligence (AI), renewable energy, and user management, this book is an excellent resource for researchers, students, academicians, business professionals, industrialists, and more.

The integration of smart technologies into healthcare systems is revolutionizing how medical services are delivered, enhancing the quality and accessibility of care. These innovations play a critical role in advancing global health. By leveraging technology, healthcare systems can address long-standing challenges such as inefficiencies, rising costs, and disparities in access. This transformation is not only driving better patient outcomes but also contributing to sustainable healthcare practices, aligning with global efforts to ensure well-being for all and support public health goals like the Sustainable Development Goals (SDGs). As the world faces ongoing public health challenges, the adoption of smart technologies in healthcare is becoming increasingly essential for building resilient and equitable healthcare systems.

Driving Global Health and Sustainable Development Goals With Smart Technology explores the profound transformation of healthcare systems through the integration of smart technologies. It focuses on how these innovations are shaping healthcare delivery, enhancing patient outcomes, improving operational efficiency, and driving sustainability in alignment with the SDGs. Covering topics such as artificial intelligence (AI), health policy, and robotic process automation, this book is an excellent resource for healthcare practitioners and administrators, researchers, academicians, graduate and postgraduate students, technology and innovation experts, policymakers, government officials, and more.

In this fast-paced world, driving organizational success requires a shift toward people-centered practice that prioritizes well-being, growth, and engagement of employees. Fostering a supportive and inclusive culture and safe space enhances individual satisfaction but it also strengthens performance and work ethic. By investing in employee development and recognizing each voice, it creates strong relationships across companies. Ultimately, people-centered practices are the foundation for building resilient, adaptable organizations that thrive in an ever-evolving business landscape.

Driving Organizational Success Through People-Centered Practices describes how employee involvement improves business operations. It discusses advanced scholarly understanding of human factors in business, encourages interdisciplinary collaboration by integrating psychology, sociology, management, and design principles, and offers actionable strategies for addressing modern workplace challenges, from fostering employee engagement to navigating hybrid work models. Covering topics such as artificial intelligence (AI), human resource management (HRM), and work-life balance, this book is an excellent resource for managers, human resource managers, organizational leaders, academicians, researchers, and more.

Dynamic strategies for entrepreneurial marketing are essential for navigating the fast-paced business landscape. Entrepreneurs face unique challenges in building brand awareness, attracting customers, and staying competitive, often with limited resources. By leveraging innovative, adaptive marketing techniques, entrepreneurs can respond quickly to market changes, identify emerging trends, and build strong relationships with their target audiences. These dynamic strategies often involve a mix of digital tools, personalized marketing, agile decision-making, and creative campaigns that drive growth. Emphasizing flexibility and real-time responsiveness, entrepreneurial marketing creates a connection between brands and customers, helping startups and small businesses thrive in a competitive environment.

Dynamic Strategies for Entrepreneurial Marketing explores dynamic strategies tailored for entrepreneurs that leverage the fast-paced nature of the business landscape, offering insights into agile methodologies, cutting-edge digital tactics, and adaptable approaches. From market entry to sustained growth, this book is a roadmap for entrepreneurs navigating the dynamic world of entrepreneurial marketing. This book covers topics such as emotional intelligence, personal branding, and circular economy, and is a useful resource for business owners, economists, entrepreneurs, marketers, academicians, and researchers.

In the evolving economic landscape, the integration of smart technologies has fundamentally reshaped global economies. These technologies offer opportunities for innovation, productivity, and economic growth, driving new business models and creating potential for wealth generation. However, with these advancements come significant challenges, particularly in ensuring economic systems remain secure, inclusive, and adaptable. As smart technologies continue to disrupt traditional industries and labor markets, ensuring a dynamic and safe economy becomes crucial. Balancing these factors involves fostering an environment where technological progress is used for social improvements while guarding against risks like cyber threats, job displacement, and economic inequality. Further research is necessary to build a dynamic and safe economy in the age of smart technologies.

Dynamic and Safe Economy in the Age of Smart Technologies explores the integration of smart technology in economic landscapes. It examines challenges related to building safe and secure economies for improved privacy, productivity, and equality. This book covers topics such as biotechnology, blockchain, and cybersecurity, and is a useful resource for economists, business owners, researchers, academicians, data scientists, and security professionals.

With the rapid growth of e-commerce, business activities have shifted to web platforms, allowing users to browse products and read customer reviews to inform their purchases. Customer reviews significantly influence buying decisions, with users sharing experiences, ratings, and recommendations on products and services. However, fake reviews have become a challenges, as spammers may post misleading information that can deceive potential buyers. Detecting these fraudulent reviews is essential to maintaining trust in online platforms.

E-Commerce, Marketing, and Consumer Behavior in the AI Era explores the complexities of fake review detection, covering recent research, detection methods, and challenges in maintaining authentic online review systems. It discusses technologies and best practices in understanding and combating fraudulent activities in the digital landscape. Covering topics such as brand trust, information technology, and workforce optimization, this book is an excellent resource for online platform operators, digital marketing and branding professionals, researchers, academicians, regulatory agencies, and more.

Implementing eco-friendly logistics and green supply chain management (GSCM) is essential for modern businesses to achieve sustainability and align with global goals. Despite challenges such as labor shortages and the need for expertise in reverse logistics, GSCM practices can significantly enhance ecological performance. Embracing sustainable supply chain innovations is crucial for combating climate change and achieving long-term ecological sustainability.

Eco-Logistics and Sustainable Supply Chain Innovations explores the intersection of environmental sustainability with logistics and supply chain management. It delves into innovative strategies, technologies, and advancements in eco-logistics and supply chain operations, offering insights for businesses aiming to minimize their environmental footprint while maximizing efficiency. Covering topics such as agricultural logistics, health tourism, and waste management, this book is an excellent resource for researchers, academicians, practitioners, and more.

The integration of artificial intelligence (AI) into supply chain management has not only transformed the way businesses operate but also highlighted the interplay between ecological and human dimensions. On the ecological side, AI technologies optimize resource use, reduce waste, and minimize environmental impact through more efficient logistics and demand forecasting. The human dimension focuses on how AI affects labor, decision-making, and ethical considerations. As AI evolves, further exploration into a balance between sustainability and human well-being may ensure that its benefits are maximized while minimizing any negative consequences on the environment and society.

Ecological and Human Dimensions of AI-Based Supply Chain explores innovations in the adoption and integration of responsible AI solutions in supply chains. It examines the ecological and social perspectives that drive supply chain technology and manufacturing improvements. This book covers topics such as circular economy, risk management, and sustainability, and is a useful resource for business owners, ecologists, computer engineers, academicians, data scientists, and researchers.

In today's rapidly evolving world, the field of Human Resources Management (HRM) faces unprecedented challenges, exacerbated by the transformative impacts of economic innovations, technological advancements, and the global Covid-19 pandemic. Academic scholars grapple with understanding and navigating these complexities, seeking comprehensive resources to illuminate the theoretical underpinnings and practical implications of modern HRM practices. However, amidst the vast array of studies and evolving paradigms, there exists a pressing need for a consolidated source that not only elucidates the foundational principles of HRM but also delves into its contemporary applications and future trajectories.

Economic Innovations and Technological Developments in HRM emerges as a definitive solution to this pervasive problem, offering a comprehensive guide and reference for scholars navigating the intricate landscape of HRM theory and practices. By synthesizing existing research and examining the transformative impacts of economic innovations, technological advancements, and the Covid-19 pandemic on HRM, this book provides invaluable insights into the evolving nature of employee management strategies and organizational dynamics.

Firms that innovate on the production function by using unorthodox paths in technology are disrupting routine actions and radically changing people's lives by innovating in a disruptive way while reinventing new ways. Schumpeterian innovations change the routine and traditional business conditions by realizing a new economic equilibrium and innovation in the production function. Today, the use of artificial intelligence (AI) and AI-related applications and the expansion of their areas of use cause a Schumpeterian process of creative destruction, causing a destructive but at the same time creative cycle such as the use of AI within existing technologies, the increase in the opportunities provided by the applications and the replacement of old and new technology. Therefore, today, the widespread use of AI is one of the most significant technological advancements of recent times, encompassing a wide range of fields and significantly changing how economies and societies operate.

Economic and Political Consequences of AI: Managing Creative Destruction investigates the impact of AI on economics and politics. Although emerging AI and technologies scare societies and existing firms and companies, it is essential to research the existing uncertainty to eliminate uncertainties and reveal or discuss potential benefits and harms. Covering topics such as creative destruction, cyber-politics, and the future of employment, this book is an excellent resource for computer developers, technology companies, businesses, professionals, researchers, policy makers, scholars, academicians, and more.

Effective marketing and consumer behavior tactics for high-end products require a better understanding of both psychological drivers and strategic brand positioning. High-end products often cater to a select group of consumers who value exclusivity, craftsmanship, and prestige, making it crucial for brands to tailor their marketing strategies to evoke a sense of luxury and desire. By leveraging consumer psychology, emotional appeal, and targeted experiences, brands can create a strong connection with their audience. Successful tactics go beyond traditional advertising, incorporating personalized messaging, influencer partnerships, and unique storytelling to reinforce the appeal of luxury and ensure high-end products resonate with their target market.

Effective Marketing and Consumer Behavior Tactics for High-End Products explores how social media can impact consumer behavior in the luxury sector. It examines brand management practices, new digital communication channels, and the role of social media in marketing tactics. This book covers topics such as e-commerce, social media, and digital technology, and is a useful resource for business owners, entrepreneurs, marketers, academicians, researchers, and scientists.

The integration of marketing analytics and artificial intelligence is transforming how businesses engage with customers, offering deeper insights into behavior and enabling highly personalized experiences. This technological shift enhances customer satisfaction, strengthens brand loyalty, and drives competitive advantage in an increasingly data-driven market. By harnessing AI and analytics, companies can predict trends, streamline operations, and craft strategies that resonate more effectively with their target audiences. As industries continue to evolve, this convergence plays a crucial role in shaping the future of marketing, ensuring businesses stay agile and customer focused. Ultimately, it empowers organizations to create more meaningful connections, fostering long-term growth and innovation.

Elevating Brand Loyalty With Optimized Marketing Analytics and AI is an amalgamation of marketing analytics and artificial intelligence that offers a strategic framework to elevate brand loyalty. It delves into the academic foundations, practical applications, and strategic implications of integrating AI and marketing analytics with contemporary business strategies to deliver optimal customer experience. Covering topics such as big data, ethical consumption, and social media engagement, this book is an excellent resource for academicians, researchers, business leaders, IT professionals, industry researchers, policymakers, and more.