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AI Innovations in Service and Tourism Marketing

AI Innovations in Service and Tourism Marketing

Vipin Nadda (University of Sunderland, UK), Pankaj Kumar Tyagi (Chandigarh University, India), Amrik Singh (Lovely Professional University, India), and Vipin Singh (Vellore Institute of Technology, India)
Indexed In: SCOPUS
Release Date: August, 2024|Copyright: © 2024 |Pages: 591
DOI: 10.4018/979-8-3693-7909-7
ISBN13: 9798369379097|ISBN13 Softcover: 9798369379103|EISBN13: 9798369379110
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Description & Coverage
Description:

The use of artificial intelligence (AI) in service and tourism marketing has revolutionized the industry by personalizing customer experiences and optimizing operational efficiency. AI-driven tools analyze vast amounts of data to understand customer preferences, enabling businesses to offer tailored recommendations and promotions. AI-powered marketing campaigns can adapt in real-time, ensuring messages resonate with the right audience.

AI Innovations in Service and Tourism Marketing discusses cutting-edge innovations in the use of AI technologies in service and tourism marketing. It explains how to harness these technologies to enhance customer experience and drive engagement. Covering topics such as automation, chatbots, and operational efficiency, this book is an excellent resource for managers, marketing professionals, business leaders, researchers, academicians, educators, and postgraduate students.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

  • Artificial Intelligence (AI)
  • Automation
  • Chatbots
  • Customer Engagement
  • Customer Experience
  • Human Collaboration
  • Industry 4.0
  • Industry 5.0
  • Influencer Marketing
  • Machine Learning
  • Operational Efficiency
  • Service Delivery Systems
  • Service Marketing
  • Tourism
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Editor/Author Biographies
Vipin Nadda I am currently serving as Senior Lecturer and Programme Manager (Tourism, hospitality, and Events) with University of Sunderland in London. A science graduate with MBA (Marketing), MTA (Tourism) and PhD (Tourism Management), I have more than twenty years of experience in academics and Industry. As an active researcher, I have authored and edited eight books, published more than thirty research articles, presented papers in various international conferences and published scores of book chapters. As an experienced academician, I have been Lecturing a variety of courses ranging from Sustainable tourism development, Service Marketing, International business environment to Service quality, International Tourism and Hospitality Management in the UK as well as overseas which echo my research interests as well. I am co-editor in chief for International Journal of Entrepreneurship, Management, Innovation and Development and have organised many international conferences
Pankaj Kr. Tyagi is an accomplished academician, researcher, and consultant. He is presently working as Professor at Chandigarh University, Mohali, India. Dr. Tyagi is an alumnus of Hemwati Nandan Bahuguna Garhwal University (Central University) and Kurukshetra University. He has over 20 years of experience in the industry, teaching, training, consultancy, and expertise in destination management, travel process and disruptive technologies. He has published over 40 research papers in international journals indexed in the quality database and authored/edited 10 books. He is a reviewer for many international tourism, management, and technology journals. disruptive technologies, sustainable development, meaningful tourism, marketing management, community based development, leisure and International tourism.
Amrik Singh is working as Professor in the School of Hotel Management and Tourism at Lovely Professional University, Punjab, India. He obtained his Ph.D. degree in Hotel Management from Kurukshetra University, Kurukshetra. He started his academic career at Lovely Professional University, Punjab, India in the year 2007. He has published more than 65 research papers in UGC and peer-reviewed and Scopus/Web of Science) journals. He has published 12 patents and 01 patent has been granted in the inter-disciplinary domain. Dr. Amrik Singh participated and acted as a resource person in various national and international conferences, seminars, research workshops, and industry talks. His area of research interest is accommodation management, ergonomics, green practices, human resource management in hospitality, waste management, AR VR in hospitality, etc. He is currently guiding 8Ph.D. scholars and 5 Ph.D. scholars have been awarded Ph.D.
Vipin Singh is a highly experienced professional with a Ph.D. in Hotel Management and a Master's degree in Tourism. His academic journey, spanning over 12 years, reflects a strong commitment to both the hospitality industry and academia. Currently, he holds the esteemed position of Assistant Professor at Vellore Institute of Technology (VIT) in Vellore, India. Dr. Singh's career is characterized by an unwavering dedication to education and the development of future hospitality professionals. He has published more than 20 research papers and five book chapters in reputed journals, including Scopus and Emerald publications. His core expertise revolves around training and education in the realm of Hospitality Academics, where he is deeply committed to fostering the growth and excellence of the next generation of professionals in the field. Dr. Singh is enthusiastic about embracing learning opportunities and staying updated with industry trends and academic advancements. His research interests include differential pricing, service quality, guest satisfaction, ergonomic practices in hotels, and environmental practices in the hospitality sector. Dr. Singh is known for his strong analytical and problem-solving skills, and he is proficient in utilizing tools such as Excel, Power BI, SPSS, and AMOS for data analysis.
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